Search results

Strong evidence suggests that word‐of‐mouth (WOM) communication varies in its influence according to product type; however, empirical research remains deficient. The purpose of this paper is to propose a procedural model to examine the influence of product type on both the effect and spread of related WOM information at the same time.

Using a self‐administered questionnaire, a sample of 895 consumers across 16 different products was collected; results were analyzed using structural equation modeling.

WOM was found to be more influential and more widely spread for services than for goods. In addition, although the level of receivers' perceived risk (PR) is generally assumed to be a significant antecedent of WOM influence (WI), the results of the study indicate that PR is not a direct function of WI. Instead, WOM request (WR) mediates the effect of PR on WI.

To the authors' knowledge, this is the first study to examine the relationship between product type and WOM from a dyadic perspective. Moreover, the authors introduced two important mediators – namely, PR and WR – in the model in order to identify different potential effects of WOM in a seeker‐initiated context. The results of this study will enhance knowledge about the influences of WOM information.

With the increasing usage of social networking sites, there has been considerable interest in Word‐of‐Mouth (WOM) research. The purpose of this paper is to propose that economic elasticity theory can be applied to evaluate WOM effects and serve as the basis for cross‐product comparison. The practicality of the proposed methodology is demonstrated through a case study. It is hoped that the result of this study solves the argument of WOM effects as shown in past research.

In order to remove restrictions of measuring WOM objectively, the research asked consumers to form their positive evaluation of WOM about a product or service. In the event that consumers can assess feelings accurately, the WOM consumption function can be constructed and the marginal effect of WOM estimated. The study uses a self‐reported questionnaire to estimate WOM elasticity for 13 products. In total, 465 valid questionnaires were collected.

Empirical results demonstrate that: first, for all 13 product categories, a significant percentage of respondents are very sensitive to the WOM of product they want to buy; and second, the WOM elasticity of the 13 product categories is between 0.24 and 1.31; the average elasticity was 0.84 for service product and 0.43 for physical goods.

This study may lead to a better understanding of the effectiveness of WOM. WOM elasticity provides an alternative view to examine WOM effects across different products; moreover, it offers an opportunity to re‐evaluate the results of past research.

This paper aims to tackle the challenge topic of continuum structural layout in the presence of random loads and to develop an efficient robust method.

An innovative robust topology optimization approach for continuum structures with random applied loads is reported. Simultaneous minimization of the expectation and the variance of the structural compliance is performed. Uncertain load vectors are dealt with by using additional uncertain pseudo random load vectors. The sensitivity information of the robust objective function is obtained approximately by using the Taylor expansion technique. The design problem is solved using bi-directional evolutionary structural optimization method with the derived sensitivity numbers.

The numerical examples show the significant topological changes of the robust solutions compared with the equivalent deterministic solutions.

A simple yet efficient robust topology optimization approach for continuum structures with random applied loads is developed. The computational time scales linearly with the number of applied loads with uncertainty, which is very efficient when compared with Monte Carlo-based optimization method.

This study examines whether country-level financial integration affects firms' accounting choices and the quality of financial information.

This study employs Propensity Score Matching (PSM), and panel regressions of a large sample of data from 20 emerging markets over the period 1987–2018.

This study finds evidence that increased level of financial integration is significantly positively associated with firms' accruals earnings management (AEM) and real earnings management (REM).

Findings in the study have implications for standard-setting bodies that aim to enhance the usefulness of financial reporting quality. The study also has implications for various initiatives by governments in emerging markets aimed at raising investor confidence and fostering stock market development through greater financial integration.

Findings in the study have implications for standard-setting bodies that aim to enhance the usefulness and quality of financial reporting. The findings can be of interest to analysts, auditors and other monitoring institutions who play a crucial role in detecting earnings management and reducing information asymmetry. Finally, the study has implications for various initiatives by governments in emerging markets aimed at raising investor confidence and fostering stock market development through greater financial integration.

Findings in the study reveal how country-level financial integration affects accruals and real earnings management in a sample of firms from 20 emerging markets. Further, the study adds to the growing body of literature on emerging markets where capital markets mechanisms, regulatory environment and firm's corporate governance are distinct to developed markets.